{"id":3091,"date":"2026-04-30T02:16:55","date_gmt":"2026-04-30T02:16:55","guid":{"rendered":"https:\/\/www.lebeipackaging.com\/?p=3091"},"modified":"2026-04-30T02:17:27","modified_gmt":"2026-04-30T02:17:27","slug":"window-vs-solid-kraft-paper-pouches-which-design-is-more-popular","status":"publish","type":"post","link":"https:\/\/www.lebeipackaging.com\/fr\/window-vs-solid-kraft-paper-pouches-which-design-is-more-popular\/","title":{"rendered":"Pochettes en papier kraft \u00e0 fen\u00eatre ou solide : Quel est le mod\u00e8le le plus populaire ?"},"content":{"rendered":"<p>Sur le march\u00e9 concurrentiel actuel de l'emballage, les sachets en papier kraft sont devenus un choix privil\u00e9gi\u00e9 pour les marques qui cherchent \u00e0 combiner durabilit\u00e9 et forte attractivit\u00e9 en rayon. Les acheteurs se posent souvent la question suivante :<\/p>\n\n\n\n<p><strong>Faut-il choisir des sachets avec fen\u00eatre ou des mod\u00e8les enti\u00e8rement pleins (sans fen\u00eatre) ?<\/strong><\/p>\n\n\n\n<p>La r\u00e9ponse d\u00e9pend du type de produit, de la strat\u00e9gie de marque et du canal de distribution. Voyons ce qu'il en est.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"680\" height=\"360\" src=\"https:\/\/www.lebeipackaging.com\/wp-content\/uploads\/2026\/04\/Window-vs.-Solid-Kraft-Paper-Pouches.webp\" alt=\"Pochettes en papier kraft \u00e0 fen\u00eatre ou solide\" class=\"wp-image-3103\" srcset=\"https:\/\/www.lebeipackaging.com\/wp-content\/uploads\/2026\/04\/Window-vs.-Solid-Kraft-Paper-Pouches.webp 680w, https:\/\/www.lebeipackaging.com\/wp-content\/uploads\/2026\/04\/Window-vs.-Solid-Kraft-Paper-Pouches-300x159.webp 300w, https:\/\/www.lebeipackaging.com\/wp-content\/uploads\/2026\/04\/Window-vs.-Solid-Kraft-Paper-Pouches-18x10.webp 18w, https:\/\/www.lebeipackaging.com\/wp-content\/uploads\/2026\/04\/Window-vs.-Solid-Kraft-Paper-Pouches-600x318.webp 600w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table des mati\u00e8res\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.lebeipackaging.com\/fr\/window-vs-solid-kraft-paper-pouches-which-design-is-more-popular\/#1_Why_Window_Pouches_Are_Gaining_Popularity\" >1. Pourquoi les pochettes \u00e0 fen\u00eatre gagnent en popularit\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.lebeipackaging.com\/fr\/window-vs-solid-kraft-paper-pouches-which-design-is-more-popular\/#2_Why_Solid_Pouches_Still_Lead_in_Premium_Segments\" >2. Pourquoi les sachets solides sont toujours leaders sur les segments haut de gamme<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.lebeipackaging.com\/fr\/window-vs-solid-kraft-paper-pouches-which-design-is-more-popular\/#3_Market_Reality_Segmentation_Not_Replacement\" >3. La r\u00e9alit\u00e9 du march\u00e9 : Segmentation, pas remplacement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.lebeipackaging.com\/fr\/window-vs-solid-kraft-paper-pouches-which-design-is-more-popular\/#4_How_to_Choose_the_Right_Option\" >4. Comment choisir la bonne option<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.lebeipackaging.com\/fr\/window-vs-solid-kraft-paper-pouches-which-design-is-more-popular\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.lebeipackaging.com\/fr\/window-vs-solid-kraft-paper-pouches-which-design-is-more-popular\/#About_Lebei\" >\u00c0 propos de Lebei<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Why_Window_Pouches_Are_Gaining_Popularity\"><\/span>1. Pourquoi les pochettes \u00e0 fen\u00eatre gagnent en popularit\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Les sachets kraft \u00e0 fen\u00eatre sont dot\u00e9s d'un panneau transparent qui permet aux clients de voir le produit \u00e0 l'int\u00e9rieur. Ce design correspond bien aux tendances actuelles de consommation :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>La transparence renforce la confiance<\/strong> - Les clients pr\u00e9f\u00e8rent voir le produit r\u00e9el avant de l'acheter<\/li>\n\n\n\n<li><strong>Un plus grand attrait pour les rayons<\/strong> - Id\u00e9al pour les environnements de vente au d\u00e9tail et les achats impulsifs<\/li>\n\n\n\n<li><strong>Parfait pour les produits naturels<\/strong> - Utilis\u00e9 couramment pour les snacks, les fruits secs, les grains de caf\u00e9 et les friandises pour animaux de compagnie.<\/li>\n<\/ul>\n\n\n\n<p>Dans de nombreux march\u00e9s occidentaux, en particulier dans les magasins de d\u00e9tail, l'emballage \u00e0 fen\u00eatre est associ\u00e9 aux \u00e9l\u00e9ments suivants <strong>fra\u00eecheur et authenticit\u00e9<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Why_Solid_Pouches_Still_Lead_in_Premium_Segments\"><\/span>2. Pourquoi les sachets solides sont toujours leaders sur les segments haut de gamme<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Les sachets kraft enti\u00e8rement ferm\u00e9s (sans fen\u00eatre) restent le premier choix pour de nombreuses marques haut de gamme en raison de leurs performances et de leurs avantages en termes d'image de marque :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Meilleure protection de la barri\u00e8re<\/strong> - L'absence de fen\u00eatre signifie une meilleure r\u00e9sistance \u00e0 l'humidit\u00e9, \u00e0 l'oxyg\u00e8ne et \u00e0 la lumi\u00e8re.<\/li>\n\n\n\n<li><strong>Espace d'impression complet<\/strong> - Permet de renforcer la narration de la marque et le design haut de gamme<\/li>\n\n\n\n<li><strong>Convient aux produits sensibles<\/strong> - Id\u00e9al pour le caf\u00e9 en poudre, le th\u00e9, les compl\u00e9ments alimentaires et les aliments sp\u00e9ciaux<\/li>\n<\/ul>\n\n\n\n<p>Pour les marques qui se positionnent sur le segment haut de gamme, les sachets solides offrent une plus grande s\u00e9curit\u00e9. <strong>apparence minimaliste et professionnelle<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Market_Reality_Segmentation_Not_Replacement\"><\/span>3. La r\u00e9alit\u00e9 du march\u00e9 : Segmentation, pas remplacement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Le march\u00e9 n'est pas en train de passer de l'un \u00e0 l'autre, il est en train de passer de l'un \u00e0 l'autre. <strong>segmentation<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pochettes \u00e0 fen\u00eatre<\/strong> \u2192 Meilleure visibilit\u00e9 pour le commerce de d\u00e9tail et les biens de consommation \u00e0 rotation rapide<\/li>\n\n\n\n<li><strong>Pochettes solides<\/strong> \u2192 La meilleure solution pour un marquage de qualit\u00e9 et la protection des produits<\/li>\n<\/ul>\n\n\n\n<p>De nombreuses marques adoptent une <strong>double strat\u00e9gie<\/strong>, Les produits de l'UE sont souvent utilis\u00e9s pour les produits d'entr\u00e9e de gamme, avec des pochettes \u00e0 fen\u00eatre, et pour les produits haut de gamme, avec des mod\u00e8les pleins.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_How_to_Choose_the_Right_Option\"><\/span>4. Comment choisir la bonne option<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Lorsque vous prenez une d\u00e9cision en mati\u00e8re d'approvisionnement, tenez compte de ce qui suit :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sensibilit\u00e9 du produit (lumi\u00e8re, air, humidit\u00e9)<\/li>\n\n\n\n<li>Canal de vente (vente au d\u00e9tail ou commerce \u00e9lectronique)<\/li>\n\n\n\n<li>Segment de prix cible<\/li>\n\n\n\n<li>Positionnement de la marque et strat\u00e9gie visuelle<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Les sachets en papier kraft, qu'ils soient \u00e0 fen\u00eatre ou solides, font l'objet d'une forte demande sur le march\u00e9. Le bon choix d\u00e9pend de la fa\u00e7on dont vous \u00e9quilibrez <strong>la protection des produits, l'image de marque et l'exp\u00e9rience des clients<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"About_Lebei\"><\/span>\u00c0 propos de Lebei<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Fond\u00e9e en 1995, <strong><a href=\"https:\/\/www.lebeipackaging.com\/fr\/\">Lebei <\/a><\/strong>est un premier fabricant d'emballages flexibles en gros sp\u00e9cialis\u00e9 dans les solutions de cha\u00eene d'approvisionnement \u00e0 haute efficacit\u00e9. Op\u00e9rant \u00e0 partir d'une installation de 20 000\u33a1 pieds carr\u00e9s avec 150+ experts, nous maintenons un inventaire de 2 000 000+ pcs de poches unies pr\u00eates \u00e0 exp\u00e9dier ainsi que des services ODM\/OEM avanc\u00e9s. Au service de marques dans plus de 50 pays, nous combinons 29 ans d'expertise industrielle avec l'agilit\u00e9 n\u00e9cessaire \u00e0 l'achat moderne par lots.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.lebeipackaging.com\/fr\/?attachment_id=1645\"><img decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"1645\" src=\"https:\/\/www.lebeipackaging.com\/wp-content\/uploads\/2025\/07\/Wholesale-Flat-Bottom-Brown-Kraft-Paper-Pouches2.jpg\" alt=\"Pochettes en papier kraft brun \u00e0 fond plat en gros2\" class=\"wp-image-1645\" srcset=\"https:\/\/www.lebeipackaging.com\/wp-content\/uploads\/2025\/07\/Wholesale-Flat-Bottom-Brown-Kraft-Paper-Pouches2.jpg 1024w, https:\/\/www.lebeipackaging.com\/wp-content\/uploads\/2025\/07\/Wholesale-Flat-Bottom-Brown-Kraft-Paper-Pouches2-300x300.jpg 300w, https:\/\/www.lebeipackaging.com\/wp-content\/uploads\/2025\/07\/Wholesale-Flat-Bottom-Brown-Kraft-Paper-Pouches2-150x150.jpg 150w, https:\/\/www.lebeipackaging.com\/wp-content\/uploads\/2025\/07\/Wholesale-Flat-Bottom-Brown-Kraft-Paper-Pouches2-768x768.jpg 768w, https:\/\/www.lebeipackaging.com\/wp-content\/uploads\/2025\/07\/Wholesale-Flat-Bottom-Brown-Kraft-Paper-Pouches2-12x12.jpg 12w, https:\/\/www.lebeipackaging.com\/wp-content\/uploads\/2025\/07\/Wholesale-Flat-Bottom-Brown-Kraft-Paper-Pouches2-600x600.jpg 600w, https:\/\/www.lebeipackaging.com\/wp-content\/uploads\/2025\/07\/Wholesale-Flat-Bottom-Brown-Kraft-Paper-Pouches2-100x100.jpg 100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.lebeipackaging.com\/fr\/?attachment_id=629\"><img decoding=\"async\" width=\"984\" height=\"984\" data-id=\"629\" src=\"https:\/\/www.lebeipackaging.com\/wp-content\/uploads\/2025\/05\/Wholesale-White-Kraft-Paper-Stand-Up-Pouch2.webp\" alt=\"Vente en gros de pochettes \u00e0 rabat en papier kraft blanc2\" class=\"wp-image-629\" srcset=\"https:\/\/www.lebeipackaging.com\/wp-content\/uploads\/2025\/05\/Wholesale-White-Kraft-Paper-Stand-Up-Pouch2.webp 984w, https:\/\/www.lebeipackaging.com\/wp-content\/uploads\/2025\/05\/Wholesale-White-Kraft-Paper-Stand-Up-Pouch2-300x300.webp 300w, https:\/\/www.lebeipackaging.com\/wp-content\/uploads\/2025\/05\/Wholesale-White-Kraft-Paper-Stand-Up-Pouch2-150x150.webp 150w, https:\/\/www.lebeipackaging.com\/wp-content\/uploads\/2025\/05\/Wholesale-White-Kraft-Paper-Stand-Up-Pouch2-768x768.webp 768w, https:\/\/www.lebeipackaging.com\/wp-content\/uploads\/2025\/05\/Wholesale-White-Kraft-Paper-Stand-Up-Pouch2-600x600.webp 600w, https:\/\/www.lebeipackaging.com\/wp-content\/uploads\/2025\/05\/Wholesale-White-Kraft-Paper-Stand-Up-Pouch2-100x100.webp 100w\" sizes=\"(max-width: 984px) 100vw, 984px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.lebeipackaging.com\/fr\/?attachment_id=1639\"><img decoding=\"async\" width=\"640\" height=\"640\" data-id=\"1639\" src=\"https:\/\/www.lebeipackaging.com\/wp-content\/uploads\/2025\/07\/Wholesale-black-kraft-paper-food-pouches.webp\" alt=\"Sachets alimentaires en papier kraft noir en gros\" class=\"wp-image-1639\" srcset=\"https:\/\/www.lebeipackaging.com\/wp-content\/uploads\/2025\/07\/Wholesale-black-kraft-paper-food-pouches.webp 640w, https:\/\/www.lebeipackaging.com\/wp-content\/uploads\/2025\/07\/Wholesale-black-kraft-paper-food-pouches-300x300.webp 300w, https:\/\/www.lebeipackaging.com\/wp-content\/uploads\/2025\/07\/Wholesale-black-kraft-paper-food-pouches-150x150.webp 150w, https:\/\/www.lebeipackaging.com\/wp-content\/uploads\/2025\/07\/Wholesale-black-kraft-paper-food-pouches-12x12.webp 12w, https:\/\/www.lebeipackaging.com\/wp-content\/uploads\/2025\/07\/Wholesale-black-kraft-paper-food-pouches-600x600.webp 600w, https:\/\/www.lebeipackaging.com\/wp-content\/uploads\/2025\/07\/Wholesale-black-kraft-paper-food-pouches-100x100.webp 100w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/figure>\n<\/figure>","protected":false},"excerpt":{"rendered":"<p>In today\u2019s competitive packaging market, kraft paper pouches have become a preferred choice for brands looking to combine sustainability with strong shelf appeal. One common question buyers often ask is: Should you choose pouches with a window or fully solid (no-window) designs? The answer depends on your product type, branding strategy, and distribution channel. Let\u2019s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3104,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,16],"tags":[],"class_list":["post-3091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","category-blogs-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.lebeipackaging.com\/fr\/wp-json\/wp\/v2\/posts\/3091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lebeipackaging.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lebeipackaging.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lebeipackaging.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lebeipackaging.com\/fr\/wp-json\/wp\/v2\/comments?post=3091"}],"version-history":[{"count":4,"href":"https:\/\/www.lebeipackaging.com\/fr\/wp-json\/wp\/v2\/posts\/3091\/revisions"}],"predecessor-version":[{"id":3107,"href":"https:\/\/www.lebeipackaging.com\/fr\/wp-json\/wp\/v2\/posts\/3091\/revisions\/3107"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lebeipackaging.com\/fr\/wp-json\/wp\/v2\/media\/3104"}],"wp:attachment":[{"href":"https:\/\/www.lebeipackaging.com\/fr\/wp-json\/wp\/v2\/media?parent=3091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lebeipackaging.com\/fr\/wp-json\/wp\/v2\/categories?post=3091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lebeipackaging.com\/fr\/wp-json\/wp\/v2\/tags?post=3091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}